The Whole Marketer: How to become a successful and fulfilled marketer

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• 5.0 out of 5 stars from Mary -- This is one for anyone wanting to get the most out of their marketing career............ : This is a brilliant formula for a marketing book. A walk through all of the key technical skills required to be a modern day marketer, leading the business from the front. Followed up with an exploration of the soft skills that hallmark great marketers. The last section is a guided process to uncover your own personal values, goals and motivations. These three parts marry perfectly, creating a guide to becoming a full rounded, motivated and fulfilled marketer. Full of really practical advice, self assessment tools and anecdotes from world class marketing leaders. ( Reviewed in the United Kingdom on June 7, 2021 )
• 5.0 out of 5 stars from Amazon Customer -- A great, well rounded view : This book is great is bringing technical skills and personal goals together. The activities included provided a great structure for thinking about what you want and devising plans for how to make things happen. A fantastic read. ( Reviewed in the United Kingdom on August 19, 2021 )

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